1. Bohemian Flair: Lots of Plants & Macrame

Trending this summer: plants and natural, handcrafted décor.

Houseplants - both real and faux - are having a major moment and for good reason. Not only do they make people happy, but they also make a stylish statement. To encourage your customers to buy multiples, group several plants together on a table or hang them from the ceiling using macrame hanging pots.

Consumers are looking for natural and sustainable materials that they can repurpose season after season. Think rattan, wicker, jute, cotton, and linen. Make sure your stock includes woven accents, baskets, rugs, throws, and pillows made of these breathable fibers that help connect consumers to nature.

Round out this trend with products with texture. Distressed wood coffee tables, velvet furniture, chunky knit throw blankets, and containers in matte and glossy finishes are all worth stocking.

GO BOHO

2. Mid-Century Modern: Clean Lines & Retro Accents

Mid-century modern design is making a major comeback. This retro-inspired style features clean lines, organic shapes, and a minimalist vibe, and your customers are looking for it.

This style is all about simplicity. Think sleek, low-profile couches, lounge chairs with tapered legs, and sleek and stylish shelving. The color palette revolves around warm woods, crisp whites, and pops of citrus shades.

Tempt your customers with retro pieces like Sputnik-style chandeliers, geometric prints, and unique pottery. Include products such as natural fiber rugs, woven wall hangings, and indoor plants. The overall effect should look simply inviting.

Keep it warm and inviting by adding warm faux foliage, dried grasses, and baskets or floor vases.

GET INSPIRED

3. Coastal Grandma Chic: Relaxed, Airy Vibes

The coastal grandma style is here and is about creating an open, airy space with a laid-back yet luxurious feel. The color palette focuses on light, breezy neutrals like ecru, powder white, and beige, with an accent of blue.

For customers looking for this trend, stock real or faux foliage, greenery, and houseplants to bring life and casual elegance to a neutral-colored palette. Vases and accessories made of natural materials flow nicely into this trend. And textured pillows in neutrals and blues add just the right nautical touch.

Round out your products with light and airy accents such as seashells, driftwood, or beach glass collected from coastal areas.

TRY GRANDMA'S FAVORITES

4. Maximalism: Layer on the Patterns, Colors & Textures

Bright colors are at the forefront of the maximalist style. Viva Magenta, Pantone’s 2023 Color of the Year, is leading the maximalist color palette. Your customers love it, so don’t be afraid to be their source for this decorative and bold trend.

Embrace clashing prints and patterns. Carry floral wallpaper or wall art, geometric rugs, and striped pillows. Build on vibrant colors and patterns with rich textures: velvet sofas or chairs, faux fur rugs and pillows, metallic candlesticks and trays, etc. Large decorative mirrors, gallery walls, and statement lighting contrast nicely.

Create vignettes with collections and maximalist accessories. Think sculpture and books; candles, ornate vases, and decorative boxes; or oversized floral arrangements.

LET'S GET LOUD

5. Outdoor Oasis: Transform a Backyard into a Retreat

Outdoor living is trending, and your customers are looking to turn their backyard or garden into their own personal oasis. Help them create this unique getaway by stocking the products they’re looking for.

They’re looking for giant outdoor planters! If you sell flowers, fill them with dramatic foliage. The bigger the planter, the more of a statement it makes.

They’re looking for solar-powered lighting, an easy, eco-friendly way to accent your outdoor space day and night. Solar path lights or stakes are perfect for walkways or to line the perimeter of a patio. Hanging solar-powered lanterns add magic to trees or pergolas.

They’re looking for details that make their backyard feel like a retreat. They want plush outdoor rugs, colorful cushions, cozy throws, luxe loungers, and maybe a statement mirror to hang on an outdoor wall or fence.

HELP THEM GET AWAY

There you have it, the decor trends consumers are looking for this summer. Choose a trend or two that fits the style of your customer base and build on it from there. Now you know what they want, and you're equipped to give it to them!

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