06.23.2021
Preliminary FIndings:

Outdoor Decor Survey


The number of consumers who are decorating their outdoor spaces has increased by over 700% in the past five years. And the numbers continue to rise! The results of Sullivans’ annual consumer survey confirm that 96% of respondents have an outdoor space they’d like to decorate, ranging from porches to patios to fire escapes!

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The reason is simple: consumers want to expand their living space beyond the walls of their homes. They are longing for an outdoor atmosphere and an escape from their everyday cares.

It’s clear that this trend isn’t subsiding anytime soon, which makes it imperative for retailers to offer products that their customers can use as they landscape their space. Thus, the question becomes, what specifically should you offer these backyard propagators?

While planters and pots are (as expected) at the top of the outdoor décor wish list, consumers are looking for accessories that are created with their backyards in mind. These decorative items include windchimes, wildlife feeders, outdoor lighting, bird baths and houses, and even furniture.

Presenting Woodstock Elements, a Sullivans Brand exclusive outdoor line that has been in curation for the last year - designed with consumers’ outdoor spaces in mind.

Woodstock Elements includes everything on our survey respondents’ list including pots and planters, functional bird feeders, fountains, garden stakes, solar lighting, wall décor, stepping stones, figurines, and even arbors and benches. Here are several of our favorites: