SULLIVANS BRANDS, (www.sullivangift.com) an industry-leading designer and marketer of home décor who incorporates timeless designs into on-trend home décor for every style, season, and occasion, announces the launch of their new 2023 Seasonal Collection. This extensive collection features a wide variety of fall and Holiday offerings including new and exciting product categories. “2023 is a banner year for Sullivans, as we’ll celebrate 55 years in business,” says Tom Russo, CEO. During those 55 years, Sullivans has grown into a leading home décor and design enterprise with a wide variety of categories and decorating styles inspired by consumer trends. “As we acknowledge Sullivans’ broad history, we celebrate with a Seasonal launch including over 1,200 new products and some exciting new developments in the Holiday lighting and scented candle categories.

For this new product launch, Nathan Skrove, VP of Product Development, and his team designed 1,250 new products within 13 themes, including 10 featuring Seasonal styles and 3 celebrating the warmth of fall. These welcoming themes include containers, candles, wall décor, lush greenery, faux foliage, Christmas ornaments, textiles, novelty lighting, and accessories in a variety of styles to complement every design preference. “We really had fun creating these new products. One of our themes, Sullivans No. 55, is a glamorous Seasonal theme full of embellishment and glitz created as a nod to Sullivans’ upcoming 55th anniversary, and right in line with current consumer trends,” says Skrove.

In addition to these versatile themes, Sullivans has expanded its outdoor and garden line, Woodstock Elements, to include a nice assortment of Seasonal lighting. “Consumers can choose from over a dozen lighted Seasonal items ranging from oversized ornaments to Christmas deer to yard stakes in various Holiday themes. This accessible lighting extends Holiday decorating options to the outdoors,” adds Skrove.

Woodstock Elements’ expansion is great news for retailers. Sullivans' annual consumer survey indicates that 82% of consumers are looking to enhance their outdoor space in an effort to create a relaxing and inviting atmosphere. These robust lighting options expand that atmosphere into the Holiday season.

Sullivans’ 2023 Seasonal Collection also joins the release of specialty products including an array of new scented candles from artisan, Vance Kitira, new home fragrances featuring wax melts and scent charms from Candle Impressions, and a line of impressionistic landscape artwork from the Darren Gygi Home Collection, all an impressive expansion to Sullivans’ existing lines.

Our Vance Kitira candles have long been a crowd favorite,” says Tawni Buhler, Director of Marketing at Sullivans. “This new release is particularly noteworthy because we’ve competitively entered the scented-candle category with a luxury candle at an accessible price point.”  Like all Vance Kitira candles, these new additions are meticulously crafted and hand-finished from wick to wax. Their main ingredient is soy wax, which ensures that they are eco-friendly, without chemical amplifiers, and gives a well-balanced, long-lasting scent throw. “Our goal is to help our customers create a sanctuary space. To do so, we partnered with renowned fragrance houses to bring our customers the most high-quality, sought-after scents,” continues Buhler. These new scented candles are available in six varieties including citrus, floral, and deep, rich scents, and are poured into a reusable glass vessel that will complement any style of décor. 

Sullivans will officially launch their 2023 Holiday Collection on Monday, December 12th, 2022 via their Virtual Market.

Retailers can view this beautiful new collection and join Sullivans’ 55th-anniversary celebration in person at the winter shows in Dallas, Atlanta, and Las Vegas, where Sullivans will offer amazing promotions and other special events. The line is also on display in Sioux Falls, SD, at Sullivans’ headquarters.

About Sullivans  Sullivans is a leader in the home décor and gift industry offering quality, versatile home décor for every style, season, and occasion to retailers and consumers nationwide. Sullivans aims to create emotional connections with customers around the world through inspiring product design, award-winning customer service, and focused consumer trend marketing and research. Headquartered in South Dakota, Sullivans also has showrooms in Atlanta, Dallas, Las Vegas, and Sioux Falls; and a highly interactive virtual market to offer buyers a free, convenient way to browse and purchase products online.

For more information on Sullivans or to view their wide range of products, visit sullivangift.com or their new consumer website sullivanshomedecor.com. In addition to its Sullivans brand, Sullivans, Inc. also operates and distributes Woodstock Chimes, the Darren Gygi Home Collection, Vance Kitira Candles, Woodstock Elements, Candle Impressions, and Mirage Flameless LED Candles. Combined they bring nearly 150 years of industry product and design experience and the ability to adapt to consumers’ regularly changing needs.