Leading Home Decor Designer Adds Exciting New Product Categories
Sioux Falls, SD January 19, 2022
SULLIVAN, INC., (www.sullivangift.com) an industry-leading marketer that incorporates timeless designs into on-trend home décor for every style, season, and occasion, announces the launch of two new product categories: “Light up the Night,” a collection of UL-approved night lights and LED lighting designs in porcelain and glass; and Warmers and Diffusers, an assortment of wax warmers and long-lasting wax melts, and room diffusers with essential oils.
“Light up the Night” offers a variety of lighting options for Holiday and everyday decorating. The new nightlights feature an assortment of silver winter silhouettes, botanical and bird “stained glass,” and rustic cabin artwork. Pierced ceramic stars, spheres, and Christmas trees let the LED light illuminate when on display, and embellished Holiday glass LEDs feature winter shapes and scenes to offer style and shimmer to any décor.
The wax warmers and diffusers are new from Mirage and Candle Impressions, a long-time product partner of Sullivans. Unlike many competitors in the home fragrance category, Sullivans’ new warmers are made with above-industry standard materials and are designed to complement home décor style elements. The warmers boast everything from Holiday themes to artisan hand-blown glass. The wax melts feature soothing scents and are long-lasting, allowing customers to “build their fragrance level.” The diffusers disperse pure essential oils through ultrasonic vibration and humidify the air with their quiet aromatherapy.
Designer and Sullivans VP of Product Development, Nathan Skrove, is excited about this new direction. “This new lighting was fun to source and design, and I’m very pleased with the quality and style of the finished products. These products will really elevate the style in any home.” Lisa Juul, Sullivans’ VP of Sales, adds, “The home fragrance category has really boomed in the last couple of years. We’re excited to offer our customers something with Sullivans-quality in this niche.”
Early winter show results indicate that customers are just as pleased. Juul continues, “I’m absolutely thrilled with this new direction. Our new categories are beautiful in quality and design and will really give our customers something to set themselves apart from the competition.”
These new additions join Sullivans’ expanding family of brands and product categories, including their most recent acquisition of Woodstock Chimes, an outdoor garden line. “Sullivans is growing into a full-fledged home accents company,” says Tom Russo, Sullivans’ CEO, “and Light up the Night and warmers and diffusers are the newest addition.”
The nightlights in Sullivans’ Light up the Night collection include a 10-watt bulb and come ready for immediate use. The ceramic and glass pieces are battery-operated and include timers so consumers can “set them and forget them.” Nightlight displays are also available for retailers to easily showcase a dozen glowing SKUs at a time—only one electric socket is required. Sullivans’ new wax warmers are available in Holiday and everyday designs in styles to match every décor. Wax melts are available in 13 fragrances to carry customers year-round. Diffusers are enhanced with faux silk and disperse 100% pure essential oil in four refreshing and calming scents.
Retailers can view these beautiful new product categories in person at the Sullivans’ showrooms in Dallas, Atlanta, Las Vegas, and in Sioux Falls, SD, at Sullivans’ headquarters. View our Light up the Night look book here, our Warmers and Diffusers here, or visit our virtual market.
About Sullivans
Sullivans is a leading designer and marketer of seasonal and all-occasion home décor products to specialty retailers. Sullivans has built a reputation for world-class customer service and unique, high-quality products that enable retailers to offer true product differentiation and distinctive assortments. Sullivans was founded in 1968 and is headquartered in Sioux Falls, SD, with showrooms in Atlanta, Dallas, Las Vegas, Sioux Falls, and a virtual market. For more information on Sullivan or to view their wide range of products, visit sullivangift.com, call 800.456.4568, or contact your local sales representative.
Just launched: our new Holiday line for 2022. Accents and accessories in modern, Olde World, Rustic, Bohemian, Scandi, traditional, and Grand millennial styles. There’s something for everyone in our gorgeous new line! Shop our virtual market.
